Step Into the Future of Seamless Connectivity at MWC Barcelona
MWC 2026
pureLiFi continues to redefine what’s possible with LiFi innovation.
Visit us Hall 7 Stand 7B20
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Bridge XC Flex Brochure
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Bridge XC Flex
Bridge XCTM Flex, is a groundbreaking consumer-installable solution developed by pureLiFi, designed to revolutionise the deployment and performance of outdoor broadband Consumer Premises Equipment (CPE). Harnessing the power of LiFi data transmission via light, together with wireless power transfer, Bridge XC enables fast, cost-effective, and disruption-free broadband deployment, empowering providers to bridge the digital divide in urban, suburban, and rural environments.
LiFi Cube Mini
LiFi Cube is a plug and play LiFi hotspot or access point for an instant connection to a local network, to the internet, or simply point-to- point. It delivers all the security and performance benefits of LiFi in a portable, flexible package. LiFi enables more reliable, congestion-free communications that offer unprecedented security for a broad range of connectivity applications and use cases. LiFi Cube Mini works with any standalone or built in LiFi client using pureLiFi’s latest Light Antenna ONE or a compatible solution.
Multi Gigabit Architecture – 10 Gbps Capability
pureLiFi can offer world leading multi-gigabit LiFi capabilities, enabling a high speed, low latency 10 Gbps LiFi connections. These connections offer the potential for new consumer and enterprise applications that have faster, more reliable performance in real world settings than RF technologies. It also unlocks new bridging use cases across LEO satellite, Fibre ONT, and Free Space Optics systems.
Light Antenna ONE
The pureLiFi’s Light Antenna ONE provides OEMs with the capability to integrate LiFi technology into their connected devices. The Light Antenna is a baseband agnostic optical front end which enables high data rate Peer-to- Peer or Peer-to Access Point connectivity. The Light Antenna Module (LAM) is compliant with the latest 802.11bb LiFi standard.
Kitefin XE
pureLiFi’s game-changing LiFi system Kitefin XE is a room-filling access point that covers over 80 sq meters (860sq. feet) of space, flooding the room with high speed, low latency and highly secure wireless connectivity without the use of Radio Frequencies. Kitefin XE allows you to deploy wireless connectivity where previously not possible.
Break Through With LiFi
Where LiFi Stands Out
Meet Our Team
Ron Schaeffer – Chief Executive Officer
Ron is a product and strategy veteran in the worlds of connectivity, IoT and mobile devices. He has over 25 years of experience in leadership roles covering product management, portfolio planning and product development for mobile phones & smartphones, semiconductors, IoT, connected cars and consumer electronics. Ron conceived, managed & launched some of the world’s first smartphones in the late 90s & early 00s. Prior to pureLiFi, Ron held positions at Motorola, Philips, Wolfson and UK mobile phone start-up Sendo, as well as running an independent technology product consultancy.
Bill Galione – SVP Global Sales
Bill has more than 30 years of experience in various Sales, Marketing and General Management positions with global semiconductor companies providing silicon system solutions to customers in multiple high growth vertical markets. Prior to joining pureLiFi Bill was President of Fingerprint Cards Inc. in San Jose, CA, where he partnered with leading mobile phone makers contributing to establishing the company’s market leading position. Bill has also held Executive Sales roles at Wolfson Microelectronics and ST-Ericsson. Previously Bill was a founding member of NXP when it spun out of Philips Semiconductors where he was VP & GM Sales & Marketing Operations Americas.
Mostafa Afgani – Chief Product & Technology Officer
Dr. Mostafa Afgani is a pioneer in the field of LiFi and has led the engineering & development of pureLiFi’s systems and solutions since its founding in 2012. During this time, he has delivered a number of world firsts for LiFi: the first commercial LiFi product (Li-1st), the first mobile LiFi product (Li-Flame), the first high-speed LiFi dongle (LiFi-X). Mostafa continues to lead future LiFi technology development, including LiFi components. Prior to co-founding pureLiFi he developed a sensitive signal anomaly detection system for Agilent (now Keysight) Technologies and held a research position at DoCoMo labs, Munich, Germany. Mostafa holds BSc and MSc degrees in electronics engineering from Jacobs University, Bremen, Germany and a PhD in communications and signal processing from the University of Edinburgh.
Bart Bowser – Chief Commercial Officer
Bart has spent the last 25 years working internationally for or managing some of the largest Telecom companies. He has worked across a variety of differing technologies from Mobile devices and network Infrastructure through to digital transformation delivered with Industrialized IoT. Whilst much of his focus has been on leading commercial roles, he has experience in building strategic partnerships and being a solution evangelist. Starting in the late 90s with BT, Bart has gone on to hold positions in companies such as Orange, Motorola, and Telefonica. He globally managed and built strategic partnerships with companies such as Nokia and Ericsson.
Sarah Scace – Chief Marketing & Communications Officer
Sarah Scace is an experienced Marketing & Communications leader with 20 years of experience across various industries. Her career began in the craft brewing industry before transitioning to working on brand development and digital presence for a range of companies across North America within finance, oil & gas, and telecommunications. After relocating to Scotland from Toronto, she worked with one of King Charles III Charities, PSYBT, before joining Edinburgh Innovations, the commercialization arm of the University of Edinburgh. In 2016, Sarah joined pureLiFi, to lead the development of their Marketing and Communications efforts.
Tamas Weszely – Lead Development Engineer
Tamas Weszely is a Lead Development Engineer with a degree in Electronics Engineering from the University of Edinburgh. He has been a key member of the pureLiFi engineering team for over eight years, contributing to a wide range of R&D and product development efforts. During his career at pureLiFi, he has served as both Technical Lead and Systems Architect, playing an integral role in advancing complex system designs and driving product innovation. This experience has shaped his strategic approach to engineering, combining deep technical expertise with practical, delivery‑focused execution. He now leads the Bridge XC team, focusing on the latest generation of products and driving the evolution of next‑generation LiFi technology.
Anna Myradova – Marketing Executive
Anna Myradova is a Marketing Executive with a background in International Business Management with Marketing from Heriot-Watt University. Her career began in Customer Success, where she developed a strong foundation in understanding customer needs, expectations, and relationship management, shaping her customer-centric marketing approach. She later transitioned into social media marketing within the fintech sector, where she led content development and digital engagement initiatives to strengthen brand presence and audience growth. After gaining experience across both the travel and fintech industries, Anna joined pureLiFi, where she contributes to the company’s social media activity and supports wider marketing efforts.
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