Alistair Banham is a global semiconductor industry veteran, with more than 30 years’ experience leading international business units. Prior to taking up the role as CEO at pureLiFi Alistair was Senior Vice President & GM of Customer Solutions Business Unit at Wolfson Microelectronics. At Wolfson Alistair was responsible for chip development, mobile systems strategy and driving strong engagement with tier 1 global accounts Previously he held roles as SVP & General Manager EMEA (Europe Middle East & Africa) at Philips Semiconductors. Alistair was a founding member and President & GM EMEA of ON Semiconductor and played a leading role in the spin out from Motorola semiconductor and subsequent IPO. During his time in the semiconductor industries, Alistair has been based out of key technology hubs from silicon valley (California) through to ASIA. Alistair brings an element of skill to pureLiFi that will lead innovation and release new products to drive increased adoption with our global customers and key growth markets.