Bill has more than 30 years of experience in various Sales, Marketing and General Management positions with global semiconductor companies providing silicon system solutions to customers in multiple high growth vertical markets.  Prior to joining pureLiFi Bill was President of Fingerprint Cards Inc. in San Jose, CA, where he partnered with leading mobile phone makers contributing to establishing the company’s market leading position.  Bill has also held Executive Sales roles at Wolfson Microelectronics and ST-Ericsson.  Previously Bill was a founding member of NXP when it spun out of Philips Semiconductors where he was VP & GM Sales & Marketing Operations Americas.