Ron is a product and strategy veteran in the worlds of connectivity, IoT and mobile devices. He has over 25 years of experience in product management, portfolio planning and product development for mobile phones & smartphones, semiconductors, IoT, connected cars and consumer electronics. Ron conceived, managed & launched some of the world’s first smartphones in the late 90s & early 00s. Prior to pureLiFi, Ron held positions at Motorola, Philips, Wolfson and UK mobile phone start-up Sendo, as well as running an independent technology product consultancy.