London Tech Week, taking place from June 9th to 13th, 2025, at Kensington Olympia. The event aims to bring together founders, business leaders, policy-makers, and investors in tech. It is the most influential UK tech event, uniting the entire tech ecosystem.
LiFi: The Future of Connectivity
LiFi enhances wireless bandwidth by nearly 3000 times, offering faster, more reliable, and inherently secure communication. As data security challenges increase, pureLiFi’s technology stands out as a pivotal innovation for future connectivity.
pureLiFi’s technology is already deployed worldwide, including with the US Army. Our latest product, Bridge XC, is currently in trials with global telecom companies to improve new broadband services. Bridge XC addresses significant challenges faced by this expanding market, which is set to serve hundreds of millions of subscribers globally.
pureLiFi will be exhibiting at stand 465 on June 9th and 11th. Look forward to seeing you in London!
pureLiFi is excited to announce that we have been honoured with the “Great Place to Work” award. This accolade is a testament to the hard work and dedication of our entire team, who have collectively fostered a work environment that promotes excellence, innovation, and productivity, alongside a high level of pride and satisfaction in our work.
Our journey to achieving this award has been one of commitment and collaboration. By prioritising a positive work culture, we have seen tangible benefits, extremely low employee turnover, greater job satisfaction, and a highly productive team. At pureLiFi, we believe that a thriving work environment is essential for innovation and success, and we are proud to have met this milestone of achieving the “Great Place to Work” award.
pureLiFi’s efforts have included initiatives to enhance employee engagement, promote life work balance, provide opportunities for professional growth, and create a supportive and inclusive workplace. These steps have not only improved the company’s internal dynamics but have also helped position pureLiFi as a global leader in the LiFi technology sector.
The “Great Place to Work” award is not just a recognition of our achievements but also a motivation to continue striving for continuous improvement and excellence. As we move forward, we remain committed to building on this success. Our goal is to further develop our work culture, support our employees, and drive the growth of LiFi technology on a global scale.
We extend our heartfelt thanks to every member of the pureLiFi team for their contributions to this achievement. Together, we will continue to work towards our mission of making LiFi a cutting-edge, globally recognised technology.
Stay tuned for more updates as we continue to innovate and excel in the LiFi industry.
Transform Your Broadband Deployment with LINXC Bridge
Join us for an insightful session led by Bart Bowser, Vice President of Sales and Business Development at pureLiFi, where we’ll explore how our cutting-edge LINXC Bridge™ can transform your broadband deployment.
Date: 12 December 2024 at 2pm
LiFi bridges the gap to bring high-speed broadband from outdoors to in with the LINXC Bridge™ system. The LINXC Bridge system by pureLiFi and Solace Power transforms the mobile industry by slashing deployment costs and complexity. Unlike traditional outdoor CPE installations, which involve drilling and cabling, the self-installable LINXC Bridge eliminates these steps, cutting costs and speeding up market entry.
Key Takeaways
Learn how LINXC Bridge improves speed and reduces costs.
Discover how it helps optimise signal strength throughout the building, ensuring reliable coverage.
Find out how LINXC Bridge enables access to hard-to-reach locations without the need for extensive infrastructure changes.
Understand how LINXC Bridge eliminates the need to drill into the fabric of the building, reducing installation time and disruption.
Gain insights into how LINXC Bridge can reduce deployment times for premises, enhancing efficiency.
Explore the full benefits of LINXC Bridge in transforming your broadband deployment strategy and overcoming common challenges.
Don’t miss out on learning how the LINXC Bridge™ can enhance your network’s performance and extend high-speed internet access to every corner of your space. Register today and learn more!
LiFi Webinar: Enhancing Defence Capabilities with pureLiFi
Date: 22 October 2024
Secure Wireless Communications Through Light
Making Communications Safe For Government & Defence using LiFi Technology
pureLiFi invites you to attend a special webinar for Government and Defence organisations on the 22nd of October.
LiFi is a transformational secure wireless communications capability for classified environments.
Learn how your organisation can use LiFi to harness the power of light waves to form ultra-secure communications networks. It can provide unparalleled security, reliability, and mobility for government and national security organisations, both centrally and on deployed operations.
LiFi directly addresses the challenges of establishing secure wireless networks without relying on traditional radio frequency spectrum. It delivers secure wireless communications using light rather than radio frequencies like traditional technologies such as WiFi and 5G.
Essential Insights
How LiFi provides unprecedented wireless security
Use cases to meet the needs of government and defence
How to deploy world leading LiFi solutions today
Don’t miss out on this opportunity to learn about the latest advancements in secure communication technology: Register Now
Global LiFI Firms Welcome the Release of IEEE 802.11bb Global Light Communications Standard.
LiFi Ready to make WiFi Better with new Global Standard
12th July, Edinburgh – Global LiFi technology firms pureLiFi and Fraunhofer HHI welcome the release of IEEE 802.11bb as the latest global light communications standard alongside IEEE 802.11 WiFi standards. The bb standard marks a significant milestone for the LiFi market, as it provides a globally recognised framework for deployment of LiFi technology.
LiFi is a wireless technology that uses light rather than radio frequencies to transmit data. By harnessing the light spectrum, LiFi can unleash faster, more reliable wireless communications with unparalleled security compared to conventional technologies such as WiFi and 5G. The Light Communications 802.11bb Task Group was formed in 2018 chaired by pureLiFi and supported by Fraunhofer HHI, two firms which have been at the forefront of LiFi development efforts. Both organisations aim to see accelerated adoption and interoperability not only between LiFi vendors but also with WiFi technologies as a result of these standardisation efforts.
The IEEE 802.11bb standard defines the physical layer specifications and system architectures for wireless communication using light waves. This new standard sets the foundation for the widespread adoption of LiFi technology and paves the way for the interoperability of LiFi systems with the successful WiFi standard. Ratification of the standard was concluded in June 2023.
Richard Webb, Director, Network Infrastructure at industry analyst firm CCS Insights,“The IEEE 802.11bb standard is an important milestone for LiFi technology placing LiFi as a complementary and integrated technology alongside the highly successful WiFi standard. This opens-up exciting new opportunities for LiFi to work seamlessly with WiFi and make communications better in a range of applications, from high-speed, secure internet access in the home and office to expanding next generation experiences to wider markets such as XR and spatial computing.”
“The release of the IEEE 802.11bb standard is a significant moment for the wireless communications industry,” said pureLiFi’s VP of Standardisation, Nikola Serafimovski, who chaired the 802.1bb Task Group. “Through the activity of the 802.11bb task group, LiFi attracted interest from some of the biggest industry players ranging from semiconductor companies to leading mobile phone manufacturers. We worked with these key stakeholders to create a standard that will provide what the industry needs to adopt LiFi at scale. I would like to thank the support of Tuncer Baykas as Vice-Chair, and Volker Jungnickel as technical editor for helping make this process so successful.”
Volker Jungnickel from Fraunhofer HHI, technical editor of the task group, commented on the importance of a global LiFi standard: “The IEEE 802.11bb standard is a critical step to enable interoperability between multiple vendors. It allows for the first time LiFi solutions inside the WiFi ecosystem. This is essential for the development of new and innovative applications. LiFi can replace cables by short-range optical wireless links and connect numerous sensors and actuators to the Internet. We believe that this will create a future mass market. Fraunhofer HHI is looking forward to work with LiFi vendors from lighting and communication industries to make this a reality.”
pureLiFi, a pioneering company in the development of LiFi technology, has already developed the world’s first standards-compliant devices including the recently released Light Antenna ONE.
Analogous to the antenna chain in a radio frequency (RF) system such as WiFi, Light Antenna ONE inherently enables 802.11bb compliance. It can be integrated with existing WiFi chipsets that ship in the billions annually. With Light Antenna ONE, LiFi simply appears to the system as if it were another band of WiFi.
“pureLiFi is delighted to see the release of the IEEE 802.11bb standard,” said Alistair Banham, CEO of pureLiFi.“This is a significant moment for the LiFi industry, as it provides a clear framework for the deployment of LiFi technology on a global scale. We are proud to have played a leading role in its creation and to be ready with the world’s first standards-compliant devices. The existence of a global standard gives confidence to device manufacturers who will deploy LiFi at scale.”
With the release of the IEEE 802.11bb standard, pureLiFi believes that LiFi as a complimentary and additive solution to RF communications is now poised to take its place in the wireless communication market, offering unprecedented speed, security, and reliability to users around the world.”
Fraunhofer HHI is a world leader in the development of mobile and optical communication networks and systems as well as processing and coding of video signals. HHI has studied use cases for indoor and outdoor applications with early adopters and made sustainable contributions to standards. HHI offers all building blocks for state-of-the-art LiFi systems, tailors prototypes for special applications and conducts field trials in real scenarios.
“Fraunhofer HHI welcomes the new IEEE Std 802.11bb.”, says Dominic Schulz, lead of LiFi development at Fraunhofer HHI.“ LiFi offers high-speed mobile connectivity in areas with limited RF, like fixed wireless access, classrooms, medical, and industrial scenarios. It complements or serves as an alternative to WiFi and 5G. 802.11bb integrates easily with existing infrastructures. Operating in an exclusive optical spectrum ensures higher reliability and lower latency and jitter. Light’s line-of-sight propagation enhances security by preventing wall penetration, reducing jamming and eavesdropping risks, and enabling centimetre-precision indoor navigation.”
With IEEE Std 802.11bb, LiFi has a first solution addressing mass-market requirements, such as low cost, low energy and high volumes. Industry can fully reuse WiFi protocols over the light medium. This will bring traffic offloading, security and navigation capabilities of WiFi to the next level.”
BELOIT, Wis. and EDINBURGH, Scotland – May 31, 2023 – Fairbanks Morse Defense (FMD), a portfolio company of Arcline Investment Management, is advancing its cutting-edge technology portfolio by signing a three-year agreement with UK-based pureLiFi, a world leader in the development of LiFi, a secure, light-based wireless connectivity technology. The agreement makes FMD the exclusive reseller of the company’s technology and products to FM OnBoard maritime defense customers in the United States, providing those users with access to secure, reliable data transmission capabilities while at sea.
“The ability to have secure connectivity while at sea is a mission-critical capability for our maritime defense customers,” said George Whittier, Chief Executive Officer of Fairbanks Morse Defense. “pureLiFi’s technology pairs perfectly with FM OnBoard, enabling technicians to securely communicate from the engine room with live, remote technicians who can help troubleshoot any issues.”
LiFi is a mobile wireless technology that uses light rather than radio frequencies to transmit data. The company’s Kitefin™ LiFi system is the first mission deployable LiFi system designed specifically for the defense industry and builds on the inherent physical security of containable light communications to ensure that data is only transmitted to the right people in the right place. LiFi is not vulnerable to eavesdropping or jamming attempts. The system can be easily set up and deployed in a matter of minutes and enables highly secure connectivity in places that are traditionally considered to be impractical or inaccessible.
“Fairbanks Morse Defense is quickly becoming known for its best-in-class maritime defense technology solutions, and we consider this to be an ideal collaboration for expanding our presence in the US,” said Alistair Banham, pureLiFi CEO. “Our collaboration with FMD represents a significant step towards expanding LiFi technology beyond pureLiFi’s large scale land-based deployments. We look forward to working with FMD to deliver this game-changing LiFi technology to maritime defense customers.”
Prior to this agreement, pureLiFi worked with FMD through the FM Defense Accelerator. The companies have been leveraging LiFi and FMD’s resources to co-develop and evaluate maritime use cases for LiFi technology.
About Fairbanks Morse Defense (FMD)
Fairbanks Morse Defense (FMD) builds, maintains, and services the most trusted naval power and propulsion systems on the planet. For more than 100 years, FMD has been a principal supplier of a growing array of leading marine technologies, OEM parts, and turnkey services to the U.S. Navy, U.S. Coast Guard, Military Sealift Command, and Canadian Coast Guard. FMD stands ready to rapidly support the systems that power military fleets without compromising safety or quality. In times of peace and war, the experienced engineers, sailors, and technicians of FMD demonstrate our commitment to supporting the mission and vision of critical global naval operations wherever and whenever needed. FMD is a portfolio company of Arcline Investment Management.
